The "Big Problem"

first things first

What is
"The Big Problem?"

This is the urgent, expensive "front burner issue" that's keeping your ideal prospects up at night that is preventing them from moving forward with their life and business, and achieving prosperity and happiness.

WHAT IS

URGENT

WHAT IS

EXPENSIVE

"Expensive" is not only monetary. The problem(s) could have to do with emotional, social, physical, medical, legal, environmental, security, safety, career, time, or other issues.

WHAT IS A

FRONT-BURNER ISSUE

This is an urgent, expensive problem that your ideal prospects wish, hope, even pray they could solve and must be dealt with before considering any "back-burner" issues.

However, the problem you solve, although important, may be on your prospect's back burner - or worse, out of the kitchen altogether!

Saavy marketers are always ready to help their clients and prospects solve unrelated front-burner issues with free advice, resources and referrals. This is sometimes necessary to move their issue to the front burner.

WHY THIS MATTERS

IT'S ALL ABOUT THEM

Your ideal prospects really don't
care about you, your company, your product or service, at first. They don't want to visit your website, download a PDF brochure or talk to you on the phone. Not initially. All they care about is solving their Big Problem. Fast.

Knowing The Big Problem your target market has is critical to your marketing success and prosperity!

If you can identify that problem, and offer some free actionable insight, advice and guidance that can help them solve that problem, in a way that gets and keeps their interest long enough to engage with you, you will win the attraction and attention game. If not, you will continue to struggle.

You provide that free insight, advice and guidance via an Ultimate Value Premium Offer (UVPO)

ULTIMATE VALUE
PREMIUM OFFER

An Ultimate Value Premium Offer (UVPO) is a free offer that is so strong, only a foolish or unqualified prospect would refuse it! It's your key to breaking through in today’s challenging market landscape!

In today’s fast-paced business world, attention is the most coveted currency. But with the overwhelming noise of competition, earning and retaining this attention is no easy feat. Enter the Ultimate Value Premium Offer.

A UVPO isn’t just any offer. It’s a meticulously designed, high-value proposition that addresses the most pressing and pivotal problems your target market faces. It’s the “silver bullet” that not only attracts attention but compels engagement.

• CREATE YOUR UVPO